Claws
Claws to get you started
Track competitor mentions
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Sweeps open web, trade press, and Hacker News for competitor mentions daily -
Classifies each mention positive, negative, or neutral for the competitor -
Elevates items a rep can use in a live deal this week -
Sends nothing on quiet days
Watch competitor job postings
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Scrapes competitors' public careers pages every six hours -
Normalizes titles across companies into comparable levels -
Surfaces hiring clusters by function and region that signal strategy -
Rolls findings into a weekly brief and stays quiet between cycles
Diff competitor pricing
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Snapshots competitor pricing pages every morning and diffs against the baseline -
Strips cosmetic edits and surfaces only material price and feature changes -
Highlights new tiers and quietly removed tiers as positioning signals -
Sends nothing when no competitor changed pricing
Watch competitor features
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Reads competitor changelogs and product blogs every four hours -
Tags each feature against your own roadmap with the practical implication -
Surfaces overlaps, positioning threats, and new lanes ranked by consequence -
Stays silent when nothing material shipped
Track alternative vendors
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Maintains a current alternatives list per major vendor category -
Surfaces new entrants from review sites, the open web, and trade press -
Filters against your stated category requirements with a differentiator per alternative -
Arms every renewal with a credible substitute ready to reference
Watch competitor press
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Watches press coverage of your competitors every morning -
Classifies each story by sentiment and angle -
Flags stories where you have a stronger case to pitch -
Escalates a viral negative story or major placement the same run
Track keyword rankings
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Samples your keyword ranks weekly on the engines that return scrapable results -
Reports against the engines it actually samples, no Google parity claims -
Surfaces positions gained, lost, and new top-ten competitors -
Weekly cadence cuts the day-to-day SERP noise
Find content gaps
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Finds topics competitors cover that you have not addressed in twelve months -
Cross-references competitor posts against your own published catalog -
Surfaces real gaps rather than overlap that only looks like a gap -
Suggests a differentiated angle the competition has not taken
Monitor competitor publishing
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Watches competitor blogs, changelogs, and press feeds every four hours -
Dedupes near-duplicate reactions to the same category event -
Surfaces content themes you have not addressed yet -
Flags positioning claims, benchmarks, and pricing moves worth a response