Claws

Claws to get you started

All 180 Compliance 12 Customer success 12 Executive 12 Finance 12 Investor relations 12 Legal 12 Marketing 12 Operations 12 People 12 PR 12 Procurement 12 Product 12 Recruiting 12 Sales 12 Support 12 Customer intelligence 32 Vendor management 32 Regulatory 26 Competitive intelligence 25 Brand and reputation 23 Risk and compliance 23 Deadlines and calendar 22 Hiring and talent 17 Digests and briefs 15 Monitoring and uptime 15 Financial operations 12 Content and docs 11 Contracts and renewals 8 Pricing 8

Watch public product questions

  • Watches the product subreddit, Stack Overflow tag, and Hacker News every 4 hours
  • Surfaces unanswered questions and questions carrying wrong answers
  • Ranks by audience reach and your published position on the topic
  • Never posts anything; the team chooses what to answer
Support Brand and reputation Customer intelligence

Watch customer product mentions

  • Watches the open web and forums for named customers mentioning your product
  • Ranks each mention by tone, audience, and author seniority
  • Escalates negative mentions with a proactive outreach suggestion
  • Posts nothing publicly; the team chooses how to respond
Support Brand and reputation Customer intelligence

Watch employer brand mentions

  • Searches the open web, Hacker News, and forums for employer mentions daily
  • Classifies the tone and audience of each mention
  • Escalates negative or unusual threads before they expand
  • Suppresses press re-syndication and self-mentions
Recruiting Brand and reputation Hiring and talent

Cluster public feedback

  • Pulls feedback from subreddits, Hacker News, the feedback inbox, and app stores
  • Clusters every six hours by theme with volume and tone per cluster
  • Separates recurring complaints, unexpected praise, and new requests
  • Sends nothing when no theme reaches material volume
Product Customer intelligence Brand and reputation

Cluster app store reviews

  • Reads new Apple App Store and Google Play reviews each morning
  • Clusters reviews by theme with tone and volume
  • Flags star-rating shifts after a release and ties bug reviews to the likely version
  • Stays silent when no cluster or trend is newly material
Product Customer intelligence Brand and reputation

Find unlinked mentions

  • Finds brand mentions that are not linked to your domain
  • Drafts a polite link request citing the specific paragraph
  • Offers the canonical URL for the SEO and PR teams to send
  • Deprioritizes outlets you have already asked
PR Brand and reputation

Draft trade publication pitches

  • Watches the trade publications in your category every morning
  • Finds stories where your spokespeople have credible commentary
  • Drafts a one-paragraph pitch matched to the right spokesperson
  • Files stories you are already quoted in without paging
PR Brand and reputation

Archive spokesperson quotes

  • Archives every public quote attributed to each spokesperson with outlet and context
  • Surfaces contradictions across outlets
  • Flags quotes being lifted out of context elsewhere
  • Builds the substrate for media training and message consistency
PR Brand and reputation Content and docs

Track journalist beats

  • Tracks the recent bylines of every journalist on your pitch list
  • Flags who has changed beats and who has gone quiet
  • Elevates writers whose coverage overlaps your category
  • Gives a one-line read on why now is the moment to pitch
PR Brand and reputation
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