Claws
Find a claw and customize it for your needs
Track keyword rankings
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Samples your keyword ranks weekly on the engines that return scrapable results -
Reports against the engines it actually samples, no Google parity claims -
Surfaces positions gained, lost, and new top-ten competitors -
Weekly cadence cuts the day-to-day SERP noise
Round up industry newsletters
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Reads your subscribed trade newsletters and distills one daily digest -
Keeps only items relevant to your category -
Elevates newsletters you act on and demotes recycled content -
Pulls brand mentions out into their own section
Track industry events
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Maintains a rolling twelve-month calendar of events worth attending or speaking at -
Surfaces speaker-call and sponsorship deadlines with lead time -
Flags new events in your category on first appearance -
Refreshes every Monday so deadlines are hit, not missed
Catch domain squatters
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Watches for new typosquats and brand-adjacent registrations of your domains daily -
Tilts toward adversarial registrations with privacy, fresh dates, or live mail -
Suppresses parking-only registrations -
Reports the registrar, registration date, and any active mail or web service
Find SEO content gaps
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Finds topics competitors cover that you have not addressed in twelve months -
Cross-references competitor posts against your own published catalog -
Surfaces real gaps rather than overlap that only looks like a gap -
Suggests a differentiated angle the competition has not taken
Monitor competitor content feeds
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Watches competitor blogs, changelogs, and press feeds every four hours -
Dedupes near-duplicate reactions to the same category event -
Surfaces content themes you have not addressed yet -
Flags positioning claims, benchmarks, and pricing moves worth a response
Track competitor changelogs
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Watches competitor changelogs and release-notes feeds every morning -
Briefs what shipped and what it implies about their roadmap -
Maps each entry against your own roadmap for overlap -
Positions changes in context without editorializing
Watch campaign domain availability
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Watches whether wanted domains for roadmap campaigns stay available -
Surfaces when a squatter or competitor registers a domain you wanted -
Suggests adjacent domains that are still open -
Gives the team lead time so launch is not a surprise
Watch brand mentions
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Watches the open web, Hacker News, and trade press for brand and product mentions daily -
Suppresses self-mentions and press-release re-syndication -
Ranks by audience reach and tone with a read on whether to engage -
Escalates hostile mentions the same run before they spread