Claws

Find a claw and customize it for your needs

Track keyword rankings

  • Samples your keyword ranks weekly on the engines that return scrapable results
  • Reports against the engines it actually samples, no Google parity claims
  • Surfaces positions gained, lost, and new top-ten competitors
  • Weekly cadence cuts the day-to-day SERP noise
Marketing Competitive intelligence

Round up industry newsletters

  • Reads your subscribed trade newsletters and distills one daily digest
  • Keeps only items relevant to your category
  • Elevates newsletters you act on and demotes recycled content
  • Pulls brand mentions out into their own section
Marketing Reports and summaries

Track industry events

  • Maintains a rolling twelve-month calendar of events worth attending or speaking at
  • Surfaces speaker-call and sponsorship deadlines with lead time
  • Flags new events in your category on first appearance
  • Refreshes every Monday so deadlines are hit, not missed
Marketing Deadlines and calendar

Catch domain squatters

  • Watches for new typosquats and brand-adjacent registrations of your domains daily
  • Tilts toward adversarial registrations with privacy, fresh dates, or live mail
  • Suppresses parking-only registrations
  • Reports the registrar, registration date, and any active mail or web service
Marketing Brand and reputation Risk and compliance

Find SEO content gaps

  • Finds topics competitors cover that you have not addressed in twelve months
  • Cross-references competitor posts against your own published catalog
  • Surfaces real gaps rather than overlap that only looks like a gap
  • Suggests a differentiated angle the competition has not taken
Marketing Content and docs Competitive intelligence

Monitor competitor content feeds

  • Watches competitor blogs, changelogs, and press feeds every four hours
  • Dedupes near-duplicate reactions to the same category event
  • Surfaces content themes you have not addressed yet
  • Flags positioning claims, benchmarks, and pricing moves worth a response
Marketing Competitive intelligence

Track competitor changelogs

  • Watches competitor changelogs and release-notes feeds every morning
  • Briefs what shipped and what it implies about their roadmap
  • Maps each entry against your own roadmap for overlap
  • Positions changes in context without editorializing
Marketing Competitive intelligence

Watch campaign domain availability

  • Watches whether wanted domains for roadmap campaigns stay available
  • Surfaces when a squatter or competitor registers a domain you wanted
  • Suggests adjacent domains that are still open
  • Gives the team lead time so launch is not a surprise
Marketing Brand and reputation

Watch brand mentions

  • Watches the open web, Hacker News, and trade press for brand and product mentions daily
  • Suppresses self-mentions and press-release re-syndication
  • Ranks by audience reach and tone with a read on whether to engage
  • Escalates hostile mentions the same run before they spread
Marketing Brand and reputation
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