Claws

Find a claw and customize it for your needs

Track journalist beats

  • Tracks the recent bylines of every journalist on your pitch list
  • Flags who has changed beats and who has gone quiet
  • Elevates writers whose coverage overlaps your category
  • Gives a one-line read on why now is the moment to pitch
PR Brand and reputation

Catch spokesperson harassment

  • Watches forums, Hacker News, and open-web search for spokesperson harassment
  • Uses tone signals and clustering to spot coordinated pile-ons
  • Pages the comms and security teams when the signal crosses a threshold
  • Keeps every alert internal so the team can move first
PR Brand and reputation

Watch editorial calendars

  • Tracks the published editorial calendars of trade publications
  • Surfaces upcoming features where you have a credible angle
  • Drafts a one-paragraph pitch with the right journalist for the topic
  • Suppresses topics already pitched this calendar cycle
PR Deadlines and calendar

Catch crisis signals

  • Watches Hacker News, open-web search, and major outlets every hour
  • Applies a sensitivity calibrated to your typical noise level
  • Escalates only when a signal genuinely crosses the threshold
  • Sizes each escalation with a timeline and the immediate audience
PR Brand and reputation

Catch press errors

  • Reads every press mention against your correction-worthy fact list
  • Catches wrong founding years, titles, product names, and customer counts
  • Drafts a polite correction note to the outlet
  • Surfaces it for review while the story is still warm
PR Brand and reputation

Track speaker call deadlines

  • Maintains a rolling calendar of speaker call deadlines and conference dates
  • Matches each event against your stated stage priorities
  • Surfaces deadlines with enough lead time to prepare
  • Auto-checks whether calls have opened at conferences you have spoken at
PR Deadlines and calendar

Watch competitor press

  • Watches press coverage of your competitors every morning
  • Classifies each story by sentiment and angle
  • Flags stories where you have a stronger case to pitch
  • Escalates a viral negative story or major placement the same run
PR Competitive intelligence Brand and reputation

Track award deadlines

  • Tracks the open windows of industry awards you might enter
  • Reads each award's public eligibility criteria
  • Pre-filters to awards you are plausibly eligible for
  • Pages at the lead times your team has set with submission requirements
PR Deadlines and calendar

Watch employment policy updates

  • Watches DOL, state DOL, EEOC, and OSHA feeds every morning
  • Filters to changes that apply to your operating states
  • Summarizes each change in plain language with an effective date
  • Flags when an existing policy needs a refresh
People Regulatory
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