Claws
Claws to get you started
Track customer renewals
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Pages at 120, 90, and 60 days out and the week of each renewal -
Suggests an outreach posture weighted by recent news and support load -
Drops renewals already confirmed in mail -
Stays quiet between stage crossings so every page means something
Draft product updates per account
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Calibrates each week's changelog to what every account actually uses -
Excludes updates an account does not care about -
Elevates updates an account has explicitly asked about -
Briefs the CSM to forward, never emails the customer directly
Track customer expansion signals
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Watches hiring sprees, dependent launches, and funding for buying signals -
Scores each signal against your expansion playbook -
Delivers a one-paragraph briefing per ripe account -
Surfaces only accounts that clear the playbook bar
Watch customer layoff filings
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Watches state WARN layoff filings for your customer companies -
Matches each filing to an account by name, alias, and legal entity -
Gives headcount, location, and effective date before press picks it up -
Pages only when a customer actually files
Watch customer mergers and acquisitions
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Watches SEC filings, M&A press, and customer press pages daily -
Pages the moment a customer acquisition or merger becomes public -
Gives the deal structure with acquirer, valuation, and expected close -
Pulls change-of-control clauses from your contract in the drive
Track customer contract obligations
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Reads customer contracts and extracts the obligations you owe -
Tracks QBRs, SLA reports, attestations, and co-marketing commitments -
Reminds at a lead time calibrated to each obligation type -
Carries the exact clause text you have to satisfy
Flag customer churn risk
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Synthesizes news, WARN, down rounds, and exits into a per-account read -
Labels the score as the external-view read, not product telemetry -
Flags accounts that crossed a threshold for proactive outreach -
Adds a weekly summary of threshold crossings
Track customer tier changes
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Recomputes an external-signal tier per customer every week -
Reads hiring volume, press cadence, product velocity, and funding -
Surfaces only accounts whose tier moved up or down materially -
Presents the tier as a complement to your internal segmentation
Watch customer account news
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Sweeps each customer's blog, press, and the open web every morning -
Ranks items by customer-success relevance, not raw volume -
Attaches a one-line outreach touch to every surfaced event -
Sends nothing when there is nothing worth a reach-out